Radio remains a top medium for reach: AM/FM radio alone reaches roughly 84% of adults 18+ in the U.S. each week. Ad Results Media+1
It’s efficient: advertisers get high frequency (hearings) and strong recall when messages are heard multiple times. Voices.com+1
Local & community-driven: You’re talking to our listeners in Longview, Tyler and Jacksonville — people who live, shop and work here.
Choose your goal – brand awareness, a special sale, or immediate response.
Pick your spots – we offer 15-, 30- and 60-second ads, live reads by our on-air hosts, sponsorships, digital streaming extension and more.
Schedule & frequency – For strongest impact, your message should be heard multiple times across key day-parts (morning drive, midday, afternoon drive). Research shows running about 21 plays per week gives good lift.
Track effectiveness – We’ll provide you with reporting on reach (how many unique listeners), frequency (how many times they heard you), and can help tie-in web traffic or call tracking when relevant.
With KFRO broadcasting on 1370 AM, 94.1 FM, and 99.7 FM, your message reaches a broad and engaged audience across East Texas — including the cities of Longview, Texas, Tyler, Texas and Jacksonville, Texas.
The Longview metro area alone is estimated at ~290,000 people. Data USA+3Wikipedia+3Wikipedia+3
The Tyler–Jacksonville combined statistical area is around ~297,000 people. Census Reporter+2Wikipedia+2
Together—and including surrounding fringe coverage—KFRO’s signal covers well over 500,000 residents, with potential reach into surrounding counties and commuter zones.
When you advertise with us, you’re tapping into a large, local market of active listeners who live and work where your business does.
Signal Type: Full-service FM Simulcast
Coverage: Strong in Smith and Cherokee Counties, with distant coverage extending north toward Lindale and south toward Rusk.
Estimated Population Reach: ~300,000+ residents
Best Use For: Regional campaigns covering both Longview and Tyler markets; brand storytelling; high-impact music-bed ads.
Highlights: Extends KFRO’s “East Texas’ Greatest Hits” brand into the growing Tyler–Jacksonville corridor.
Signal Type: Full-power AM (Daytime)
Coverage: Strong local signal across Gregg and Harrison Counties, with distant reach into Rusk, Upshur, and Marion Counties.
Estimated Population Reach: ~250,000+ residents
Best Use For: Community-focused messages, regional branding, and daytime business promotions.
Fun Fact: KFRO 1370 AM is the original frequency launched in 1935, making it one of East Texas’ oldest continuously operating stations.
Primary Market: Longview, Lakeport, Gladewater, and Liberty City
Signal Type: FM Translator for KFRO AM
Coverage: Clear stereo signal across Longview metro and surrounding communities — ideal for drivers and local commuters.
Estimated Population Reach: ~180,000+ residents
Best Use For: Local retail, restaurants, events, and high-frequency “shop local” messaging.
Highlights: Provides FM clarity for the Longview area, keeping KFRO crystal-clear even when AM reception fades at night.
Your customers are already listening make sure they hear you.
Whether you’re promoting a grand opening, seasonal sale, community event, or building long-term brand awareness, KFRO can help you reach thousands of listeners across Longview, Tyler, and Jacksonville every single day.
We’ll create a custom campaign that fits your goals, budget, and schedule from 15-second tags to full production radio spots.
Phone: (903) 555-0137
Email: kfro@kfroradio.com